itkvariat

    XII "Белый квадрат" объявил победителей



    9 июля состоялась Церемония награждения победителей одного из крупнейших креативных событий Европы – Международного фестиваля рекламы «Белый Квадрат», который в этом году впервые прошел в формате онлайн и прозвучал на международной арене под слоганом Time to Win! В этом году за фестивальные награды боролось 937 работ от участников из 31 страны мира в категориях CreativityBrandingCreative EffectivenessMarketingMediaDigital и Change For Good. Судейство жюри проходило в формате лайв-конференций, в которых приняли участие титулованные креативные директора ведущих агентств со всего мира.


    Алена Устинович, Председатель Правления Ассоциации Коммуникационных и Маркетинговых Агентств Беларуси, продюсер фестиваля «Белый Квадрат», отметила: «Для индустрии коммуникаций этот год оказался настоящим вызовом в каждой стране и по всему миру, вызовом для каждого из нас и для наших  команд. Сегодня,  как никогда ранее, нашей  индустрии необходимо свежее дыхание, порция вдохновения и немного творческого авантюризма, который мы сами обычно несем во все сферы экономики, культуры и социум в целом, в том числе, благодаря фестивалям рекламы в целом, и «Белому Квадрату» в частности. Я рада, что  практически в тысяче конкурсных работах, которые приняли участие в фестивале, отразился сильный характер нашей индустрии, которая стремится и умеет побеждать».  


    Итак, представляем и поздравляем победителей «Белого Квадрата» 2020. 


    Креативным агентством фестиваля, получившим больше всего наград по итогам судейства, стало агентство BBDO MoscowRussia


    Беларуским агентством фестиваля – TDI Group Belarus


    GRAND-PRIX

    entry Kak tebe takoe, Elon Musk?, Ruport, Russia

    entry Russian Yoga School, Zebra Hero, Russia


    CHANGE FOR GOOD

    S. CHANGE FOR GOOD

    S1 Change for Good / Film

    Gold

    entry The Choice, Marvelous LLC, Russia

    entry Russian Yoga School, Zebra Hero, Russia


    Silver

    entry The safest place, Artem Nugmanov/Self employed, Russia


    Bronze

    entry Closer to moms, Salmon Graphics, Belarus


    Short-list

    entry Now You Understand, Not Perfect Riga, Latvia

    entry Stay at Home, Not Perfect Riga, Latvia

    entry Fast internet for meaningful use, Not Perfect Riga, Latvia

    entry My Lockdown, Mr. Da Vinci, Brazil


    S2 Change for Good / Print

    Gold

    entry Special Edition, Y agency, Ukraine


    Silver

    entry For More Life, Kraken, Georgia

    entry Art of Quarantine, Looma, Ukraine

    entry Equal Colors, White Rabbit Budapest, Hungary

    entry Read vs. Covid, SEED a creative agency, Kazakhstan


    Bronze

    entry Don't play hide-and-seek with life, Kollegi, Russia

    entry Off Road, in house, Mood, Peru

    entry Mask the tunnels, Havas Creative Group Ukraine, Ukraine


    Short-list

    entry Burger King Belgium - Stay Home, Buzzman, France

    entry The Physical Violence Virus Cell, Cheil Centrade, Romania

    entry Hair Dryer, Salsa, Peru

    series Another seas, entries Another seas: The Sea of TranquilityAnother seas: Acidalian Sea, Ruport, Russia


    S3 Change for Good / Radio

    Silver

    entry Sea of ideas, Leo Burnett Ukraine, Ukraine



    S4 Change for Good / Campaign

    Gold

    entry We Are Siberia, TUTKOVBUDKOV, russia 

    entry A Team of One, Loong, China 


    Silver

    entry Font of Kindness, SMETANA, Russia           

    entry The sound of Indifference, watergunz, Georgia

    entry Our Sea, Possible Moscow x Suprematika, Russia      

    entry Birds Records, BBDO Moscow, Russia         

    entry N23, Action, Russia     

    entry Online-game about living by touch, Cause marketing agency RedMe (belongs to the group of companies RCG), Russia 


    Bronze

    entry A Humane Ending, Nord DDB Riga, Latvia

    entry Bee in touch, Starcom, Leo Burnett Moscow, Russia 

    entry Survivors, BBDO Moscow, Russia

    entry My Name Is Enough, Doping Creative Agency, Armenia     

    entry Freedom is near, Movie, Russia (moved from S1 Change for Good / Film)


    Short-list

    entry #BoobCulture - Breast Cancer Awareness campaign, Nord DDB Riga, Latvia        

    entry Unsilent bouquet, GForce/Grey, Kazakhstan  

    entry #safeisthenewsexy, Magic Camp (Yandex.Taxi), Russia       

    entry Wheelchange Tours, FCB Lisbon, Portugal


    Special prize for great impact

    entry Font of Kindness, SMETANA, Russia


    Special prize for product design

    entry Wheelchange Tours, FCB Lisbon, Portugal

                

    S5 Change for Good / Interactive

    Gold

    entry Terms Against Bullying, White Rabbit Budapest, Hungary


    Silver

    entry Online-game about living by touch, Cause marketing agency RedMe (belongs to the group of companies RCG), Russia

    entry Lessons Of Auschwitz: Volumetric VR Illustration Tribute By School Students, RT, Russia (moved from S1 Change for Good / Film)


    Bronze

    entry FlyHome, TUTKOVBUDKOV, Russia         

    entry Trip In The Dark, Voskhod, Russia (moved from S4 Change for Good / Campaign)


    Short-list

    entry #TakeMEMEhome, BBDO Moscow, Russia  


    DIGITAL

    D. DIGITAL

    D1 Websites

    Bronze

    entry Trip In The Dark,Voskhod, Russia

    Short-list

    entry BBDO DailyProximity Russia, Russia


    D2 Interactive projects

    Bronze 

    entry "Look at the World like a Child", Humanz, Russia

    entry Dyatlov Group's Journal: The Last Page, Ruptly, Germany


    Short-list

    entry Online-game about living by touchCause marketing agency RedMe (belongs to the group of companies RCG), Russia 


    D3 Online video & Viral film

    Gold

    entry Ad that you can feel by skin, Proximity Russia, Russia


    Silver

    entry Russian Yoga School, Zebra Hero, Russia


    Bronze

    entry Last rave, Zebra Hero, Russia


    Short-list

    entry VOKA SMARTFAKE, TDI GROUP, Belarus

    entry Birds RecordsBBDO Moscow, Russia


    D4 Pre-rolls

    Bronze

    entry Ad that you can feel by skin, Proximity Russia, Russia


    D6 Digital Campaign

    Gold

    entry Birds Records, BBDO Moscow, Russia


    Silver

    entry The Greatest Reads, Contrapunto, Russia

    Bronze

    entry AI VersusVoskhod, Russia


    D7 Viral campaign

    Gold

    entry Russian Yoga School, Zebra Hero, Russia 


    Bronze

    entry Trivial Pursuit Hotel, Media Agency - OMD Media Direction; Communication Agency - Leo Burnett Moscow, Russia


    Short-list

    entry VOKA SMARTFAKE, TDI GROUP, Belarus


    D8 Social & Influencer Campaign

    Gold

    entry Russian Yoga School, Zebra Hero, Russia 


    Bronze

    entry #TakeMEMEhome, BBDO Moscow, Russia


    Short-list

    entry Tera Botin, Leavingstone, Georgia


    D9 Native Advertising

    Silver

    entry Perfect Search, BBDO Moscow, Russia (moved from D4 Pre-rolls)


    Bronze

    entry Ad Blindness? Hacked!, getbob agency, Belarus

    entry Last Rave, Zebra Hero, Russia


    D10 Branded tech and innovations

    Silver

    entry The Greatest Reads, Contrapunto, Russia


    Bronze

    entry Dodo open source pizza, BBDO Moscow, Russia


    Short-list

    entry Tone de Cabaret, Socialist, Russia


    D11 Digital Craft

    Bronze

    entry The Greatest Reads, Contrapunto, Russia

    entry Trip In The DarkVoskhod, Russia

    G. MOBILE

    G1 Mobile websites

    Bronze

    entry Terms Against Bullying, White Rabbit Budapest, Hungary


    G2 Apps

    Short-list

    entry Kinder of the future!, Humanz, Russia


    G4 AR / VR / 360Вє videos

    Bronze

    entry Lessons Of Auschwitz: Volumetric VR Illustration Tribute By School Students, RT, Russia


    G5 Activation by location / Voice activation

    Gold

    entry Bee in touch, Starcom, Leo Burnett Moscow, Russia


    G8 Mobile Tech and Innovations

    Silver

    entry Bee in touch, Starcom, Leo Burnett Moscow, Russia


    T. CREATIVE DATA

    T1 Data-enhanced Creativity

    Silver

    entry AI VersusVoskhod, Russia


    Bronze

    entry Dodo open source pizza, BBDO Moscow, Russia


    T3 Data storytelling

    Silver

    entry AI VersusVoskhod, Russia


    T4 Use of Real-time Data

    Bronze

    entry Bee in touch, Starcom, Leo Burnett Moscow, Russia


    T5 Social Data & Insight

    Silver

    entry Terms Against Bullying, White Rabbit Budapest, Hungary


    Bronze

    entry Bee in touch, Starcom, Leo Burnett Moscow, Russia



    MEDIA
     V. CHANNELS

    Short-list

    V3 Print / Outdoor

    entry Boosting sales with a single billboard, e:mg, Russia


    V4 Ambient Media

    Gold

    entry Trivial Pursuit Hotel, Media Agency - OMD Media Direction; Communication Agency - Leo Burnett Moscow, Russia

    entry We Are Siberia, TUTKOVBUDKOV, Russia


    Silver

    entry The Death of The Warsaw Palm, Syrena Communications, Poland


    Short-list

    entry Knowledge Leads to Freedom, Leavingstone, Georgia 

    entry Our Sea, Possible Moscow x Suprematika, Russia 


    V5 Events

    Short-list

    entry Instagram worthy. IKEA x Virgil Abloh, e:mg, Russia

    entry Nerf battle in real life, e:mg, Russia


    V6 Digital platforms

    Silver

    entry Trip in the darkVoskhod, Russia


    V8 Social Platforms

    Short-list

    entry A Letter from the Future, VOZDUH brand & communications, Russia


    V9 Technology

    Gold

    entry AI VersusVoskhod, Russia


    Bronze

    entry Lessons Of Auschwitz: Volumetric VR Illustration Tribute By School Students, RT, Russia


    Short-list

    entry Tone de Cabaret, Socialist, Russia


    V10 Branded content

    Silver

    entry Birds Records, BBDO Moscow, Russia

    entry All At OnceVoskhod, Russia

    Short-list

    entry 5% is a lot!, 12, Russia


    W. EXCELLENCE IN MEDIA

    W1 Excellence in Media insights and Stategy

    Silver

    entry Perfect Search, BBDO Moscow, Russia


    W3 Excellence in Media Engagement

    Gold

    entry Trivial Pursuit Hotel, Media Agency - OMD Media Direction; Communication Agency - Leo Burnett Moscow, Russia


    Silver

    entry We Are Siberia, TUTKOVBUDKOV, Russia


    W4 Use of Data

    Gold

    entry AI VersusVoskhod, Russia


    M. MEDIA CAMPAIGN

    M1 Integrated Campaign

    Gold

    entry We Are Siberia, TUTKOVBUDKOV, Russia


    Silver

    entry Complaining, Not Perfect Tallinn, Estonia


    Bronze

    entry #Date_With_Art, Postmen DA, Ukraine


    M2 Low Budget Campaign

    Gold 

    entry Perfect Search, BBDO Moscow, Russia


    Bronze

    entry Survivors, BBDO Moscow, Russia


    M3 Influencer Campaign

    Gold

    entry A Team of One, Loong, China


    Silver

    entry Tera Botin, Leavingstone, Georgia 

    entry Birds Records, BBDO Moscow, Russia


    Bronze

    entry REN TIME, AIDA Pioneer, Belarus


    CREATIVE

    F. FILM

    F1 Film TV/Screens

    Bronze

    entry MATRIX, Forte Grey, Belarus


    Short-list

    entry working hours, Not Perfect Vilnius, Lithuania

    entry No ties allowedVoskhod, Russia


    F2 Online

    Gold

    entry Birds Records, BBDO Moscow, Russia

    entry Russian Yoga School, Zebra Hero, Russia


    Silver

    entry VOKA SMARTFAKE, TDI GROUP, Belarus

    entry The sound of Indifference, watergunz, Georgia


    Bronze

    entry The Kommunalka, Leo Burnett Moscow, Russia

    entry Series Big Foot, Forte Grey, Belarus


    Short-list

    entry Runners guide to Riga, Nord DDB Riga, Latvia

    entry Ad that you can feel by skin, Proximity Russia, Russia

    entry MATRIX SHORT, Forte Grey, Belarus

    entry Stronger than crisisVoskhod, Russia

    entry Carp, AIDA Pioneer, Belarus


    F3 Film Craft 

    Silver

    entry The Kommunalka, Leo Burnett Moscow, Russia

    entry All At OnceVoskhod, Russia

    entry Tatarka - AU, Little Big family, Uzbekistan


    Bronze

    entry Terem "Assortment", Perspecrive Pro., Russia (moved from F1 TV/Screens)

    entry MATRIX, Forte Grey, Belarus

    entry The sound of Indifference, watergunz, Georgia

    Серия работ NUGO – 007, entry NUGO - 007 - Snow, entry NUGO - 007 - Coolant, Mozaika, Georgia


    Short-list

    entry Uzcard. Easy payment, TBWA \ CAC \ Tashkent, Uzbekistan

    entry Super Jars, Svetly Story, Russia


    K. INTEGRATED 

    K1 Omni-channel Campaign

    Gold

    entry The New National Anthem Edition, Impact BBDO, UAE


    Silver

    entry The Greatest Reads, Contrapunto, Russia

    entry Our Sea, Possible Moscow x Suprematika, Russia


    Short-list

    entry Complaining, Not Perfect Tallinn, Estonia 

    entry CalenDare Agaisnt Plastic, Zuck&Berg, Armenia

    entry My Name Is Enough, Doping Creative Agency, Armenia


    K2 Digital Campaign

    Silver

    entry The Greatest Reads, Contrapunto, Russia

    entry Birds Records, BBDO Moscow, Russia 

    entry Russian Yoga School, Zebra Hero, Russia


    K3 Social & Influencer Campaign

    Gold

    entry #TakeMEMEhome, BBDO Moscow, Russia 

    entry Font of Kindness, SMETANA, Russia


    Short-list

    entry Russian Yoga School, Zebra Hero, Russia


    K4 Viral Campaign


    Bronze

    entry Russian Yoga School, Zebra Hero, Russia

    entry My Name Is Enough, Doping Creative Agency, Armenia


    K5 Brand Launch / Re-launch Campaign

    Gold

    entry We Are Siberia, TUTKOVBUDKOV, Russia


    Bronze

    entry Dyatlov Group's Journal: The Last Page, Ruptly, Germany

    Short-list

    entry Continental IceContact: “Winter’s revolution” - first ever unmanned test drive of tires”, Action, Russia


    K6 Brand Loyalty Campaign

    Short-list

    entry Freedom is near, Movie, Russia


    K7 Breakthrough on a Budget

    Gold

    entry Kak tebe takoe, Elon Musk?, Ruport, Russia


    Silver

    entry Survivors, BBDO Moscow, Russia 

    entry Dodo open source pizza, BBDO Moscow, Russia 


    Bronze

    entry N23, Action, Russia


    Short-list

    entry Delivery of Fate, Ruport, Russia


    K8 Selfpromo

    Silver

    entry DeepBogusky, Andrey Tyukavkin, Latvia


    Bronze

    entry Dyatlov Group's Journal: The Last Page, Ruptly, Germany


    K9 Creative Strategy

    Gold

    entry Birds Records, BBDO Moscow, Russia 


    N. BRANDED CONTENT & ENTERTAINMENT

    N1 Visual branded content

    Gold

    entry Birds Records, BBDO Moscow, Russia 


    Silver

    entry The Greatest Reads, Contrapunto, Russia

    entry All At Once, Voskhod, Russia


    Bronze

    entry Tatarka - AU, Little Big family, Uzbekistan



    Short-list

    entry Last rave, Zebra Hero, Russia


    N2 Audio branded content

    Gold

    entry Birds Records, BBDO Moscow, Russia 


    N3 Interactive branded content

    Gold

    entry Dyatlov Group's Journal: The Last Page, Ruptly, Germany


    Short-list

    entry Online-game about living by touch, Cause marketing agency RedMe (belongs to the group of companies RCG), Russia


    N4 Branded events

    Short-list

    entry Trash talk, Nord DDB Riga, Latvia


    N5 Brand experience

    Gold

    entry Trivial Pursuit Hotel, Communication Agency - Leo Burnett Moscow; Media Agency - OMD Media Direction, Russia


    Silver

    entry Wheelchange Tours, FCB Lisbon, Portugal


    Short-list

    entry Dodo open source pizza, BBDO Moscow, Russia 


    Special prize - Appreciation award 

    entry Wheelchange Tours, FCB Lisbon, Portugal


    O. OUTDOOR

    O1 Billboards

    Gold

    entry Kak tebe takoe, Elon Musk?, Ruport, Russia


    O4 Ambient

    Bronze

    entry Knowledge Leads to Freedom, Leavingstone, Georgia

    entry Coming OutDoor, FCB Lisbon, Portugal

    entry My Name Is Enough, Doping Creative Agency, Armenia


    Short-list

    entry We Are Siberia, TUTKOVBUDKOV, Russia




    O5 Innovation in Оutdoor  

    Gold

    entry Truck Art Childfinder, Impact BBDO Dubai + BBDO Pakistan + Samar Minallah Khan, UAE


    Special prize for national spirit

    entry Truck Art Childfinder, Impact BBDO Dubai + BBDO Pakistan + Samar Minallah Khan, UAE


    P. PRINT

    P1 Print

    Silver

    Серия работ The Navigate Poster, entry New Yorkentry Milanentry London, entry Beijing Leo Burnett Moscow, Russia


    Bronze

    entry Save Classic Blue (moved from P3 Innovation in Print), White Rabbit Budapest, Hungary


    Short-list

    entry That`s how we write the history, Royal Kusto, Kazakhstan

    entry Hot Dog, Not Perfect Vilnius, Lithuania

    entry Turn your intensity on, Not Perfect Minsk, Belarus

    entry Cashless, Endorphin, Azerbaijan

    entry A Regular Weapon, Possible Moscow, Russia


    P4 Print Craft

    Gold

    entry Equal Colors, White Rabbit Budapest, Hungary


    Short-list

    Series Dolls, entry Dolls, entry Dolls Blue DressAcqua, Italy


    R. RADIO & AUDIO

    R1 Radio & Streaming

    Gold

    entry Birds Records, BBDO Moscow, Russia 


    Short-list

    entry Sea of ideas, Leo Burnett Ukraine, Ukraine


    R2 Excellence in Audio

    Short-list

    entry The sound of Indifference, watergunz, Georgia 


    MARKETING

    A. BRAND EXPERIENCE & ACTIVATION

    A2 Brand Experience

    Silver

    entry Trivial Pursuit Hotel, Communication Agency - Leo Burnett Moscow; Media Agency - OMD Media Direction, Russia


    Short-list

    entry N23, Action, Russia

    entry Russian Yoga School, Zebra Hero, Russia

    entry AI Versus, Voskhod, Russia


    A3 Technology & Touchpoints

    Bronze

    entry AI Versus, Voskhod, Russia


    Short-list

    entry Bee in touch, Starcom, Leo Burnett Moscow, Russia


    А4 Consumer Engagement

    Bronze

    entry We Are Siberia, TUTKOVBUDKOV, Russia


    Short-list

    entry N23, Action, Russia

    entry Ad Blindness? Hacked!, getbob agency, Belarus

    entry Let's beer more local, GREAT, Russia

    entry The taste of Moscow, Marvelous, Russia


    A5 Strategy

    Gold 

    entry Complaining, Not Perfect Tallinn, Estonia, (moved from A6 Campaign)


    Silver

    entry Birds Records, BBDO Moscow, Russia


    A6 Campaign

    Bronze

    entry We Are Siberia, TUTKOVBUDKOV, Russia


    Short-list

    entry Russian Yoga School, Zebra Hero, Russia


    A7 Breakthrough on a Budget

    Gold

    entry N23, Action, Russia

    Silver

    entry VOKA SMARTFAKE, TDI GROUP, Belarus


    Bronze

    entry Delivery of Fate, Ruport, Russia


    Short-list

    entry Probably the highest beer sampling in the world, proof., Bulgaria, (moved from A2 Brand Experience)


    C. PR

    C1 PR Practices & Technics

    Silver

    entry A Team of One, Loong, China


    Bronze

    entry N23, Action, Russia


    C2 Digital & Social

    Silver

    entry Russian Yoga School, Zebra Hero, Russia


    Short-list

    entry AI Versus, Voskhod, Russia


    C3 Influencer

    Silver

    entry Birds Records, BBDO Moscow, Russia

    entry Kak tebe takoe, Elon Musk?, Ruport, Russia


    Short-list

    entry Russian Yoga School, Zebra Hero, Russia


    C5 Campaign

    Short-list

    entry VOKA SMARTFAKE, TDI GROUP, Belarus


    H. DIRECT

    H1 Channels

    Silver

    entry Kak tebe takoe, Elon Musk?, Ruport, Russia


    Bronze

    entry N23, Action, Russia



    Short-list

    entry Our Sea, Possible Moscow x Suprematika, Russia


    H3 Digital & Social

    Bronze

    entry UFC CHATBOT, Outofthebox, Russia


    H4 Strategy

    Gold

    entry N23, Action, Russia


    H5 Campaign

    Gold

    entry Birds Records, BBDO Moscow, Russia


    I. INNOVATIONS

    I1 Innovations

    Silver

    entry DeepBogusky, Andrey Tyukavkin, Latvia


    Bronze

    entry Birds Records, BBDO Moscow, Russia


    Short-list

    entry Dodo open source pizza, BBDO Moscow, Russia


    Special prize for craziness

    entry DeepBogusky, Andrey Tyukavkin, Latvia


    CREATIVE EFFECTIVENESS

    E. CREATIVE EFFECTIVENESS

    E1 Short-term Creative Effectiveness

    Gold

    entry Kak tebe takoe, Elon Musk?, Ruport, Russia


    E2 Long-term Creative Effectiveness

    Short-list

    entry Online-game about living by touch, Cause marketing agency RedMe (belongs to the group of companies RCG), Russia


    E3 Breakthrough on a Budget

    Gold

    entry VOKA SMARTFAKE, TDI GROUP, Belarus


    BRANDING

    B. COMMUNICATION DESIGN

    B1 Creation of New Brand Identity

    Gold

    entry Kurnaya izba, Terminal design, Russia


    Silver

    entry Tashkent City Identity Design, MA'NO Branding, Uzbekistan


    Bronze

    entry OSOM, Voskhod, Russia

    entry Classic Picnic Identity, Leo Burnett Ukraine, Ukraine

    entry ME'MOR Architects Award, MA'NO Branding, Uzbekistan


    Short-list

    entry Digital Chain rebranding, Digital Chain, Cyprus


    B2 Rebrand / Refresh of an Еxisting Brand

    Silver

    entry Kaspersky rebranding, Plenum.CX, Russia


    Short-list

    entry Forest Cats Redesign, 13 floor, Russia

    entry ACME "A Journey Through Smart Life" Rebranding Campaign, Caption, Lithuania

    entry Norebo, Ermolaev Bureau, Russia

    entry Lamoda Rebranding, Shuka Design, Russia

    entry We Are Siberia, TUTKOVBUDKOV, Russia


    B3 Promotional Printed Materials

    Bronze

    entry CalenDare Agaisnt Plastic, Zuck&Berg, Armenia

    entry deSidera, Acqua, Italy


    B4 Promotional Item Design

    Bronze

    entry Ööloom birdfood package, Newton Marketing, Estonia (moved from X3 Innovation in Рackaging)


    Short-list

    entry Digital Detox Line, Not Perfect Riga, Latvia

    entry Yellow and white press, Salmon Graphics, Belarus


    B5 Brand Environment & Experience Design

    Bronze

    entry The Peak, The Embassy, Italy


    Short-list

    entry Nova Artizana, OTVETDESIGN, Russia

    entry Kaspersky rebranding, Plenum.CX, Russia

    entry We Are Siberia, TUTKOVBUDKOV, Russia


    B7 Design Craft

    Bronze

    entry #VictoryFont May, RT, Russia


    Short-list

    entry OSOM, Voskhod, Russia


    Q. DIGITAL & INTERACTIVE DESIGN

    Q1 Website design

    Bronze

    entry See the Future through Our Eyes, Possible Moscow, Russia


    Short-list

    entry Trip In The Dark, Voskhod, Russia


    Q3 Social Media Design

    Bronze

    entry #VictoryFont May, RT, Russia


    Q4 Design of virtual promo-tools

    Short-list

    entry BBDO Daily, Proximity Russia, Russia (moved from Q1 Website design)


    X. PACKAGING DESIGN

    X1 Packaging of foodstuffs

    Gold

    entry Absolut Comeback / Recycle, Drama Queen Communications, Sweden


    Silver

    entry Woodker, PG Brand Reforming Poland, Poland/Belarus

    entry Premiere of Taste, Depot branding agency, Russia


    Bronze

    entry Like a bird, OTVETDESIGN, Russia


    Short-list

    entry Redesign of “Zelenaya Liniya” (“Green Line”), Ohmybrand, Russia

    entry Dzuba, LOGA BIGA, Belarus

    entry Yo&Go, Depot branding agency, Russia

    entry Veivi: Delicate balance of wellbeing, Depot branding agency, Russia


    X2 Packaging of non-food products

    Gold

    entry N23, Action, Russia

    entry BRITE, Depot branding agency, Russia


    Bronze

    entry Canonpharma, REPINA branding, Russia


    Short-list

    entry WonderLab, Depot branding agency, Russia


    X3 Innovation in Рackaging

    Short-list

    entry Zombeer - beer packaging, SLD Agency, Russia

    entry Jägermeister custom label, Panda Digital, Russia

    entry Natural packaging for natural products, Synthesis creative lab, Uzbekistan


    PRIZES OF MASS MEDIA JURY

    entry VOKA SMARTFAKE, TDI GROUP, Belarus

    entry Traces, AIDA Pioneer, Belarus

    entry Taxi on batteries, AIDA Pioneer, Belarus

    entry Art of Quarantine, Looma, Ukraine

    entry BALKONYARTIST, The Smarts, Bulgaria

    entry FlyHome, TUTKOVBUDKOV, Russia


    Special prize from MASS MEDIA JURY, introduced by Artox Media Digital Group 

    entry Ad Blindness? Hacked!, getbob agency, Belarus


    Special prize from MASS MEDIA JURY for humor

    entry Burger King France – Always Maintain Distance, Buzzman, France


    SPECIAL PRIZES FROM FESTIVAL PARTNERS


    Special prize from typography Druk-S

    entry Hair Dryer, Salsa, Peru


    Special prize from АКМА (Belarus) for Refreshing Event Solution

    entry Canada Dry Snow Experience, Furia, Chile


    Special prize from NAAI (Uzbekistan)

    entry Quarantine Entertainment, Kinograf, Ukraine


    Поздравляем победителей! 




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    И еще на эту тему...
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XII "Белый квадрат" объявил победителей



9 июля состоялась Церемония награждения победителей одного из крупнейших креативных событий Европы – Международного фестиваля рекламы «Белый Квадрат», который в этом году впервые прошел в формате онлайн и прозвучал на международной арене под слоганом Time to Win! В этом году за фестивальные награды боролось 937 работ от участников из 31 страны мира в категориях CreativityBrandingCreative EffectivenessMarketingMediaDigital и Change For Good. Судейство жюри проходило в формате лайв-конференций, в которых приняли участие титулованные креативные директора ведущих агентств со всего мира.


Алена Устинович, Председатель Правления Ассоциации Коммуникационных и Маркетинговых Агентств Беларуси, продюсер фестиваля «Белый Квадрат», отметила: «Для индустрии коммуникаций этот год оказался настоящим вызовом в каждой стране и по всему миру, вызовом для каждого из нас и для наших  команд. Сегодня,  как никогда ранее, нашей  индустрии необходимо свежее дыхание, порция вдохновения и немного творческого авантюризма, который мы сами обычно несем во все сферы экономики, культуры и социум в целом, в том числе, благодаря фестивалям рекламы в целом, и «Белому Квадрату» в частности. Я рада, что  практически в тысяче конкурсных работах, которые приняли участие в фестивале, отразился сильный характер нашей индустрии, которая стремится и умеет побеждать».  


Итак, представляем и поздравляем победителей «Белого Квадрата» 2020. 


Креативным агентством фестиваля, получившим больше всего наград по итогам судейства, стало агентство BBDO MoscowRussia


Беларуским агентством фестиваля – TDI Group Belarus


GRAND-PRIX

entry Kak tebe takoe, Elon Musk?, Ruport, Russia

entry Russian Yoga School, Zebra Hero, Russia


CHANGE FOR GOOD

S. CHANGE FOR GOOD

S1 Change for Good / Film

Gold

entry The Choice, Marvelous LLC, Russia

entry Russian Yoga School, Zebra Hero, Russia


Silver

entry The safest place, Artem Nugmanov/Self employed, Russia


Bronze

entry Closer to moms, Salmon Graphics, Belarus


Short-list

entry Now You Understand, Not Perfect Riga, Latvia

entry Stay at Home, Not Perfect Riga, Latvia

entry Fast internet for meaningful use, Not Perfect Riga, Latvia

entry My Lockdown, Mr. Da Vinci, Brazil


S2 Change for Good / Print

Gold

entry Special Edition, Y agency, Ukraine


Silver

entry For More Life, Kraken, Georgia

entry Art of Quarantine, Looma, Ukraine

entry Equal Colors, White Rabbit Budapest, Hungary

entry Read vs. Covid, SEED a creative agency, Kazakhstan


Bronze

entry Don't play hide-and-seek with life, Kollegi, Russia

entry Off Road, in house, Mood, Peru

entry Mask the tunnels, Havas Creative Group Ukraine, Ukraine


Short-list

entry Burger King Belgium - Stay Home, Buzzman, France

entry The Physical Violence Virus Cell, Cheil Centrade, Romania

entry Hair Dryer, Salsa, Peru

series Another seas, entries Another seas: The Sea of TranquilityAnother seas: Acidalian Sea, Ruport, Russia


S3 Change for Good / Radio

Silver

entry Sea of ideas, Leo Burnett Ukraine, Ukraine



S4 Change for Good / Campaign

Gold

entry We Are Siberia, TUTKOVBUDKOV, russia 

entry A Team of One, Loong, China 


Silver

entry Font of Kindness, SMETANA, Russia           

entry The sound of Indifference, watergunz, Georgia

entry Our Sea, Possible Moscow x Suprematika, Russia      

entry Birds Records, BBDO Moscow, Russia         

entry N23, Action, Russia     

entry Online-game about living by touch, Cause marketing agency RedMe (belongs to the group of companies RCG), Russia 


Bronze

entry A Humane Ending, Nord DDB Riga, Latvia

entry Bee in touch, Starcom, Leo Burnett Moscow, Russia 

entry Survivors, BBDO Moscow, Russia

entry My Name Is Enough, Doping Creative Agency, Armenia     

entry Freedom is near, Movie, Russia (moved from S1 Change for Good / Film)


Short-list

entry #BoobCulture - Breast Cancer Awareness campaign, Nord DDB Riga, Latvia        

entry Unsilent bouquet, GForce/Grey, Kazakhstan  

entry #safeisthenewsexy, Magic Camp (Yandex.Taxi), Russia       

entry Wheelchange Tours, FCB Lisbon, Portugal


Special prize for great impact

entry Font of Kindness, SMETANA, Russia


Special prize for product design

entry Wheelchange Tours, FCB Lisbon, Portugal

            

S5 Change for Good / Interactive

Gold

entry Terms Against Bullying, White Rabbit Budapest, Hungary


Silver

entry Online-game about living by touch, Cause marketing agency RedMe (belongs to the group of companies RCG), Russia

entry Lessons Of Auschwitz: Volumetric VR Illustration Tribute By School Students, RT, Russia (moved from S1 Change for Good / Film)


Bronze

entry FlyHome, TUTKOVBUDKOV, Russia         

entry Trip In The Dark, Voskhod, Russia (moved from S4 Change for Good / Campaign)


Short-list

entry #TakeMEMEhome, BBDO Moscow, Russia  


DIGITAL

D. DIGITAL

D1 Websites

Bronze

entry Trip In The Dark,Voskhod, Russia

Short-list

entry BBDO DailyProximity Russia, Russia


D2 Interactive projects

Bronze 

entry "Look at the World like a Child", Humanz, Russia

entry Dyatlov Group's Journal: The Last Page, Ruptly, Germany


Short-list

entry Online-game about living by touchCause marketing agency RedMe (belongs to the group of companies RCG), Russia 


D3 Online video & Viral film

Gold

entry Ad that you can feel by skin, Proximity Russia, Russia


Silver

entry Russian Yoga School, Zebra Hero, Russia


Bronze

entry Last rave, Zebra Hero, Russia


Short-list

entry VOKA SMARTFAKE, TDI GROUP, Belarus

entry Birds RecordsBBDO Moscow, Russia


D4 Pre-rolls

Bronze

entry Ad that you can feel by skin, Proximity Russia, Russia


D6 Digital Campaign

Gold

entry Birds Records, BBDO Moscow, Russia


Silver

entry The Greatest Reads, Contrapunto, Russia

Bronze

entry AI VersusVoskhod, Russia


D7 Viral campaign

Gold

entry Russian Yoga School, Zebra Hero, Russia 


Bronze

entry Trivial Pursuit Hotel, Media Agency - OMD Media Direction; Communication Agency - Leo Burnett Moscow, Russia


Short-list

entry VOKA SMARTFAKE, TDI GROUP, Belarus


D8 Social & Influencer Campaign

Gold

entry Russian Yoga School, Zebra Hero, Russia 


Bronze

entry #TakeMEMEhome, BBDO Moscow, Russia


Short-list

entry Tera Botin, Leavingstone, Georgia


D9 Native Advertising

Silver

entry Perfect Search, BBDO Moscow, Russia (moved from D4 Pre-rolls)


Bronze

entry Ad Blindness? Hacked!, getbob agency, Belarus

entry Last Rave, Zebra Hero, Russia


D10 Branded tech and innovations

Silver

entry The Greatest Reads, Contrapunto, Russia


Bronze

entry Dodo open source pizza, BBDO Moscow, Russia


Short-list

entry Tone de Cabaret, Socialist, Russia


D11 Digital Craft

Bronze

entry The Greatest Reads, Contrapunto, Russia

entry Trip In The DarkVoskhod, Russia

G. MOBILE

G1 Mobile websites

Bronze

entry Terms Against Bullying, White Rabbit Budapest, Hungary


G2 Apps

Short-list

entry Kinder of the future!, Humanz, Russia


G4 AR / VR / 360Вє videos

Bronze

entry Lessons Of Auschwitz: Volumetric VR Illustration Tribute By School Students, RT, Russia


G5 Activation by location / Voice activation

Gold

entry Bee in touch, Starcom, Leo Burnett Moscow, Russia


G8 Mobile Tech and Innovations

Silver

entry Bee in touch, Starcom, Leo Burnett Moscow, Russia


T. CREATIVE DATA

T1 Data-enhanced Creativity

Silver

entry AI VersusVoskhod, Russia


Bronze

entry Dodo open source pizza, BBDO Moscow, Russia


T3 Data storytelling

Silver

entry AI VersusVoskhod, Russia


T4 Use of Real-time Data

Bronze

entry Bee in touch, Starcom, Leo Burnett Moscow, Russia


T5 Social Data & Insight

Silver

entry Terms Against Bullying, White Rabbit Budapest, Hungary


Bronze

entry Bee in touch, Starcom, Leo Burnett Moscow, Russia



MEDIA
 V. CHANNELS

Short-list

V3 Print / Outdoor

entry Boosting sales with a single billboard, e:mg, Russia


V4 Ambient Media

Gold

entry Trivial Pursuit Hotel, Media Agency - OMD Media Direction; Communication Agency - Leo Burnett Moscow, Russia

entry We Are Siberia, TUTKOVBUDKOV, Russia


Silver

entry The Death of The Warsaw Palm, Syrena Communications, Poland


Short-list

entry Knowledge Leads to Freedom, Leavingstone, Georgia 

entry Our Sea, Possible Moscow x Suprematika, Russia 


V5 Events

Short-list

entry Instagram worthy. IKEA x Virgil Abloh, e:mg, Russia

entry Nerf battle in real life, e:mg, Russia


V6 Digital platforms

Silver

entry Trip in the darkVoskhod, Russia


V8 Social Platforms

Short-list

entry A Letter from the Future, VOZDUH brand & communications, Russia


V9 Technology

Gold

entry AI VersusVoskhod, Russia


Bronze

entry Lessons Of Auschwitz: Volumetric VR Illustration Tribute By School Students, RT, Russia


Short-list

entry Tone de Cabaret, Socialist, Russia


V10 Branded content

Silver

entry Birds Records, BBDO Moscow, Russia

entry All At OnceVoskhod, Russia

Short-list

entry 5% is a lot!, 12, Russia


W. EXCELLENCE IN MEDIA

W1 Excellence in Media insights and Stategy

Silver

entry Perfect Search, BBDO Moscow, Russia


W3 Excellence in Media Engagement

Gold

entry Trivial Pursuit Hotel, Media Agency - OMD Media Direction; Communication Agency - Leo Burnett Moscow, Russia


Silver

entry We Are Siberia, TUTKOVBUDKOV, Russia


W4 Use of Data

Gold

entry AI VersusVoskhod, Russia


M. MEDIA CAMPAIGN

M1 Integrated Campaign

Gold

entry We Are Siberia, TUTKOVBUDKOV, Russia


Silver

entry Complaining, Not Perfect Tallinn, Estonia


Bronze

entry #Date_With_Art, Postmen DA, Ukraine


M2 Low Budget Campaign

Gold 

entry Perfect Search, BBDO Moscow, Russia


Bronze

entry Survivors, BBDO Moscow, Russia


M3 Influencer Campaign

Gold

entry A Team of One, Loong, China


Silver

entry Tera Botin, Leavingstone, Georgia 

entry Birds Records, BBDO Moscow, Russia


Bronze

entry REN TIME, AIDA Pioneer, Belarus


CREATIVE

F. FILM

F1 Film TV/Screens

Bronze

entry MATRIX, Forte Grey, Belarus


Short-list

entry working hours, Not Perfect Vilnius, Lithuania

entry No ties allowedVoskhod, Russia


F2 Online

Gold

entry Birds Records, BBDO Moscow, Russia

entry Russian Yoga School, Zebra Hero, Russia


Silver

entry VOKA SMARTFAKE, TDI GROUP, Belarus

entry The sound of Indifference, watergunz, Georgia


Bronze

entry The Kommunalka, Leo Burnett Moscow, Russia

entry Series Big Foot, Forte Grey, Belarus


Short-list

entry Runners guide to Riga, Nord DDB Riga, Latvia

entry Ad that you can feel by skin, Proximity Russia, Russia

entry MATRIX SHORT, Forte Grey, Belarus

entry Stronger than crisisVoskhod, Russia

entry Carp, AIDA Pioneer, Belarus


F3 Film Craft 

Silver

entry The Kommunalka, Leo Burnett Moscow, Russia

entry All At OnceVoskhod, Russia

entry Tatarka - AU, Little Big family, Uzbekistan


Bronze

entry Terem "Assortment", Perspecrive Pro., Russia (moved from F1 TV/Screens)

entry MATRIX, Forte Grey, Belarus

entry The sound of Indifference, watergunz, Georgia

Серия работ NUGO – 007, entry NUGO - 007 - Snow, entry NUGO - 007 - Coolant, Mozaika, Georgia


Short-list

entry Uzcard. Easy payment, TBWA \ CAC \ Tashkent, Uzbekistan

entry Super Jars, Svetly Story, Russia


K. INTEGRATED 

K1 Omni-channel Campaign

Gold

entry The New National Anthem Edition, Impact BBDO, UAE


Silver

entry The Greatest Reads, Contrapunto, Russia

entry Our Sea, Possible Moscow x Suprematika, Russia


Short-list

entry Complaining, Not Perfect Tallinn, Estonia 

entry CalenDare Agaisnt Plastic, Zuck&Berg, Armenia

entry My Name Is Enough, Doping Creative Agency, Armenia


K2 Digital Campaign

Silver

entry The Greatest Reads, Contrapunto, Russia

entry Birds Records, BBDO Moscow, Russia 

entry Russian Yoga School, Zebra Hero, Russia


K3 Social & Influencer Campaign

Gold

entry #TakeMEMEhome, BBDO Moscow, Russia 

entry Font of Kindness, SMETANA, Russia


Short-list

entry Russian Yoga School, Zebra Hero, Russia


K4 Viral Campaign


Bronze

entry Russian Yoga School, Zebra Hero, Russia

entry My Name Is Enough, Doping Creative Agency, Armenia


K5 Brand Launch / Re-launch Campaign

Gold

entry We Are Siberia, TUTKOVBUDKOV, Russia


Bronze

entry Dyatlov Group's Journal: The Last Page, Ruptly, Germany

Short-list

entry Continental IceContact: “Winter’s revolution” - first ever unmanned test drive of tires”, Action, Russia


K6 Brand Loyalty Campaign

Short-list

entry Freedom is near, Movie, Russia


K7 Breakthrough on a Budget

Gold

entry Kak tebe takoe, Elon Musk?, Ruport, Russia


Silver

entry Survivors, BBDO Moscow, Russia 

entry Dodo open source pizza, BBDO Moscow, Russia 


Bronze

entry N23, Action, Russia


Short-list

entry Delivery of Fate, Ruport, Russia


K8 Selfpromo

Silver

entry DeepBogusky, Andrey Tyukavkin, Latvia


Bronze

entry Dyatlov Group's Journal: The Last Page, Ruptly, Germany


K9 Creative Strategy

Gold

entry Birds Records, BBDO Moscow, Russia 


N. BRANDED CONTENT & ENTERTAINMENT

N1 Visual branded content

Gold

entry Birds Records, BBDO Moscow, Russia 


Silver

entry The Greatest Reads, Contrapunto, Russia

entry All At Once, Voskhod, Russia


Bronze

entry Tatarka - AU, Little Big family, Uzbekistan



Short-list

entry Last rave, Zebra Hero, Russia


N2 Audio branded content

Gold

entry Birds Records, BBDO Moscow, Russia 


N3 Interactive branded content

Gold

entry Dyatlov Group's Journal: The Last Page, Ruptly, Germany


Short-list

entry Online-game about living by touch, Cause marketing agency RedMe (belongs to the group of companies RCG), Russia


N4 Branded events

Short-list

entry Trash talk, Nord DDB Riga, Latvia


N5 Brand experience

Gold

entry Trivial Pursuit Hotel, Communication Agency - Leo Burnett Moscow; Media Agency - OMD Media Direction, Russia


Silver

entry Wheelchange Tours, FCB Lisbon, Portugal


Short-list

entry Dodo open source pizza, BBDO Moscow, Russia 


Special prize - Appreciation award 

entry Wheelchange Tours, FCB Lisbon, Portugal


O. OUTDOOR

O1 Billboards

Gold

entry Kak tebe takoe, Elon Musk?, Ruport, Russia


O4 Ambient

Bronze

entry Knowledge Leads to Freedom, Leavingstone, Georgia

entry Coming OutDoor, FCB Lisbon, Portugal

entry My Name Is Enough, Doping Creative Agency, Armenia


Short-list

entry We Are Siberia, TUTKOVBUDKOV, Russia




O5 Innovation in Оutdoor  

Gold

entry Truck Art Childfinder, Impact BBDO Dubai + BBDO Pakistan + Samar Minallah Khan, UAE


Special prize for national spirit

entry Truck Art Childfinder, Impact BBDO Dubai + BBDO Pakistan + Samar Minallah Khan, UAE


P. PRINT

P1 Print

Silver

Серия работ The Navigate Poster, entry New Yorkentry Milanentry London, entry Beijing Leo Burnett Moscow, Russia


Bronze

entry Save Classic Blue (moved from P3 Innovation in Print), White Rabbit Budapest, Hungary


Short-list

entry That`s how we write the history, Royal Kusto, Kazakhstan

entry Hot Dog, Not Perfect Vilnius, Lithuania

entry Turn your intensity on, Not Perfect Minsk, Belarus

entry Cashless, Endorphin, Azerbaijan

entry A Regular Weapon, Possible Moscow, Russia


P4 Print Craft

Gold

entry Equal Colors, White Rabbit Budapest, Hungary


Short-list

Series Dolls, entry Dolls, entry Dolls Blue DressAcqua, Italy


R. RADIO & AUDIO

R1 Radio & Streaming

Gold

entry Birds Records, BBDO Moscow, Russia 


Short-list

entry Sea of ideas, Leo Burnett Ukraine, Ukraine


R2 Excellence in Audio

Short-list

entry The sound of Indifference, watergunz, Georgia 


MARKETING

A. BRAND EXPERIENCE & ACTIVATION

A2 Brand Experience

Silver

entry Trivial Pursuit Hotel, Communication Agency - Leo Burnett Moscow; Media Agency - OMD Media Direction, Russia


Short-list

entry N23, Action, Russia

entry Russian Yoga School, Zebra Hero, Russia

entry AI Versus, Voskhod, Russia


A3 Technology & Touchpoints

Bronze

entry AI Versus, Voskhod, Russia


Short-list

entry Bee in touch, Starcom, Leo Burnett Moscow, Russia


А4 Consumer Engagement

Bronze

entry We Are Siberia, TUTKOVBUDKOV, Russia


Short-list

entry N23, Action, Russia

entry Ad Blindness? Hacked!, getbob agency, Belarus

entry Let's beer more local, GREAT, Russia

entry The taste of Moscow, Marvelous, Russia


A5 Strategy

Gold 

entry Complaining, Not Perfect Tallinn, Estonia, (moved from A6 Campaign)


Silver

entry Birds Records, BBDO Moscow, Russia


A6 Campaign

Bronze

entry We Are Siberia, TUTKOVBUDKOV, Russia


Short-list

entry Russian Yoga School, Zebra Hero, Russia


A7 Breakthrough on a Budget

Gold

entry N23, Action, Russia

Silver

entry VOKA SMARTFAKE, TDI GROUP, Belarus


Bronze

entry Delivery of Fate, Ruport, Russia


Short-list

entry Probably the highest beer sampling in the world, proof., Bulgaria, (moved from A2 Brand Experience)


C. PR

C1 PR Practices & Technics

Silver

entry A Team of One, Loong, China


Bronze

entry N23, Action, Russia


C2 Digital & Social

Silver

entry Russian Yoga School, Zebra Hero, Russia


Short-list

entry AI Versus, Voskhod, Russia


C3 Influencer

Silver

entry Birds Records, BBDO Moscow, Russia

entry Kak tebe takoe, Elon Musk?, Ruport, Russia


Short-list

entry Russian Yoga School, Zebra Hero, Russia


C5 Campaign

Short-list

entry VOKA SMARTFAKE, TDI GROUP, Belarus


H. DIRECT

H1 Channels

Silver

entry Kak tebe takoe, Elon Musk?, Ruport, Russia


Bronze

entry N23, Action, Russia



Short-list

entry Our Sea, Possible Moscow x Suprematika, Russia


H3 Digital & Social

Bronze

entry UFC CHATBOT, Outofthebox, Russia


H4 Strategy

Gold

entry N23, Action, Russia


H5 Campaign

Gold

entry Birds Records, BBDO Moscow, Russia


I. INNOVATIONS

I1 Innovations

Silver

entry DeepBogusky, Andrey Tyukavkin, Latvia


Bronze

entry Birds Records, BBDO Moscow, Russia


Short-list

entry Dodo open source pizza, BBDO Moscow, Russia


Special prize for craziness

entry DeepBogusky, Andrey Tyukavkin, Latvia


CREATIVE EFFECTIVENESS

E. CREATIVE EFFECTIVENESS

E1 Short-term Creative Effectiveness

Gold

entry Kak tebe takoe, Elon Musk?, Ruport, Russia


E2 Long-term Creative Effectiveness

Short-list

entry Online-game about living by touch, Cause marketing agency RedMe (belongs to the group of companies RCG), Russia


E3 Breakthrough on a Budget

Gold

entry VOKA SMARTFAKE, TDI GROUP, Belarus


BRANDING

B. COMMUNICATION DESIGN

B1 Creation of New Brand Identity

Gold

entry Kurnaya izba, Terminal design, Russia


Silver

entry Tashkent City Identity Design, MA'NO Branding, Uzbekistan


Bronze

entry OSOM, Voskhod, Russia

entry Classic Picnic Identity, Leo Burnett Ukraine, Ukraine

entry ME'MOR Architects Award, MA'NO Branding, Uzbekistan


Short-list

entry Digital Chain rebranding, Digital Chain, Cyprus


B2 Rebrand / Refresh of an Еxisting Brand

Silver

entry Kaspersky rebranding, Plenum.CX, Russia


Short-list

entry Forest Cats Redesign, 13 floor, Russia

entry ACME "A Journey Through Smart Life" Rebranding Campaign, Caption, Lithuania

entry Norebo, Ermolaev Bureau, Russia

entry Lamoda Rebranding, Shuka Design, Russia

entry We Are Siberia, TUTKOVBUDKOV, Russia


B3 Promotional Printed Materials

Bronze

entry CalenDare Agaisnt Plastic, Zuck&Berg, Armenia

entry deSidera, Acqua, Italy


B4 Promotional Item Design

Bronze

entry Ööloom birdfood package, Newton Marketing, Estonia (moved from X3 Innovation in Рackaging)


Short-list

entry Digital Detox Line, Not Perfect Riga, Latvia

entry Yellow and white press, Salmon Graphics, Belarus


B5 Brand Environment & Experience Design

Bronze

entry The Peak, The Embassy, Italy


Short-list

entry Nova Artizana, OTVETDESIGN, Russia

entry Kaspersky rebranding, Plenum.CX, Russia

entry We Are Siberia, TUTKOVBUDKOV, Russia


B7 Design Craft

Bronze

entry #VictoryFont May, RT, Russia


Short-list

entry OSOM, Voskhod, Russia


Q. DIGITAL & INTERACTIVE DESIGN

Q1 Website design

Bronze

entry See the Future through Our Eyes, Possible Moscow, Russia


Short-list

entry Trip In The Dark, Voskhod, Russia


Q3 Social Media Design

Bronze

entry #VictoryFont May, RT, Russia


Q4 Design of virtual promo-tools

Short-list

entry BBDO Daily, Proximity Russia, Russia (moved from Q1 Website design)


X. PACKAGING DESIGN

X1 Packaging of foodstuffs

Gold

entry Absolut Comeback / Recycle, Drama Queen Communications, Sweden


Silver

entry Woodker, PG Brand Reforming Poland, Poland/Belarus

entry Premiere of Taste, Depot branding agency, Russia


Bronze

entry Like a bird, OTVETDESIGN, Russia


Short-list

entry Redesign of “Zelenaya Liniya” (“Green Line”), Ohmybrand, Russia

entry Dzuba, LOGA BIGA, Belarus

entry Yo&Go, Depot branding agency, Russia

entry Veivi: Delicate balance of wellbeing, Depot branding agency, Russia


X2 Packaging of non-food products

Gold

entry N23, Action, Russia

entry BRITE, Depot branding agency, Russia


Bronze

entry Canonpharma, REPINA branding, Russia


Short-list

entry WonderLab, Depot branding agency, Russia


X3 Innovation in Рackaging

Short-list

entry Zombeer - beer packaging, SLD Agency, Russia

entry Jägermeister custom label, Panda Digital, Russia

entry Natural packaging for natural products, Synthesis creative lab, Uzbekistan


PRIZES OF MASS MEDIA JURY

entry VOKA SMARTFAKE, TDI GROUP, Belarus

entry Traces, AIDA Pioneer, Belarus

entry Taxi on batteries, AIDA Pioneer, Belarus

entry Art of Quarantine, Looma, Ukraine

entry BALKONYARTIST, The Smarts, Bulgaria

entry FlyHome, TUTKOVBUDKOV, Russia


Special prize from MASS MEDIA JURY, introduced by Artox Media Digital Group 

entry Ad Blindness? Hacked!, getbob agency, Belarus


Special prize from MASS MEDIA JURY for humor

entry Burger King France – Always Maintain Distance, Buzzman, France


SPECIAL PRIZES FROM FESTIVAL PARTNERS


Special prize from typography Druk-S

entry Hair Dryer, Salsa, Peru


Special prize from АКМА (Belarus) for Refreshing Event Solution

entry Canada Dry Snow Experience, Furia, Chile


Special prize from NAAI (Uzbekistan)

entry Quarantine Entertainment, Kinograf, Ukraine


Поздравляем победителей! 




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